Super interesting! Walmart’s proposal first came off to seem a bit contradictory, considering the many controversies that have risen against them (relating to labor, environmental, etc. issues). Regardless, I want to commend the vexed conglomerate for their attempts at enforcing the growth of a sustainable present and future.

But I have to admit that I’m a bit skeptical about the smaller picture of this initiative because considering the gargantuan size of this corporation, there has to be more than a handful of loose strings somewhere in its entirety.

Or could this be a publicity stunt to find vindication of their tarnished image?

Kristy Hsu






Wal-Mart, Inc. launched its big sustainability initiative in 2005, though it has been debatable whether the company has really stepped in the right direction. Believing that a profitable business and being a good steward of the environment could go hand-in-hand, Wal-Mart set out to achieve the following goals:

1. To be supplied 100% by renewable energy;
2. To create zero waste; and
3. To sell products that sustain our resources and the environment.


Wal-Mart is actually the number one retailer of jewelry in the United States. In 2010, the National Jeweler  roughly estimated Wal-Mart had $2,800,000,000 (2.8 billion) in jewelry sales. Since they announced their big sustainability initiative in 2005, the conglomerate company has been trying to move forward with sustainable-based products.

The jewelry line Love, Earth was introduced into Wal-Mart stores in 2008. The launch of this eco-friendly line marked the first time a mass-market jeweler has been…

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